Global app revenue from Play Store, App Store jumps 23% in first half of 2020

Global app ecosystem generated revenue of $50 billion from Google’s Play Store and Apple’s App Store in the first half of 2020, rising at 23% y-o-y (year-on-year) from $40.6 billion on the similar length closing 12 months. Tinder remained the best possible incomes non-gaming app whilst PUBG Mobile used to be the end grossing cellular recreation all over the length, cellular analytics company Sensor Tower’s Store Intelligence estimates display.

The App Store as soon as once more accounted for the majority of the revenue with an estimated $32.eight billion in the first half of 2020, rising at 24.7% y-o-y. Most of the revenue got here from in-app purchases, subscriptions, and buy of top rate apps and video games.

Revenue from Play Store additionally grew to $17.three billion in the first half of this 12 months as opposed to $14.three billion in the similar length in 2019.

While Tinder as soon as once more remained the best possible grossing app with an estimated revenue of $433 million, the total consumer spending at the courting app dropped via 19% y-o-y, from $532 million in the first half of 2019.

After Tinder, YouTube with an estimated revenue of $431 million and TikTok with revenue of $421 million have been the opposite peak grossing apps. In phrases of downloads, TikTok used to be the end non-gaming app with 626 million new installs in the first half of 2020.

TikTok used to be some of the 59 apps that used to be banned via Indian executive over privateness and safety considerations. India is the largest marketplace for TikTok.

The document presentations that the covid-19 led lockdown has ended in an building up in intake and spending on cellular video games.

The overall spending on cellular gaming used to be $36.6 billion, up via 21.2% y-o-y.

The App Store’s proportion of the spending on gaming used to be $22.2 billion rising at 22.7% y-o-y.

Tencent’s PUBG Mobile changed into the top-grossing recreation in the first half of 2020, incomes an estimated $1.three billion in revenue globally. Honor of Kings slipped all the way down to 2nd place, but made round $1 billion.

New cellular recreation downloads additionally higher this 12 months as other people were making an attempt new apps whilst last confined at house. Sensor Tower estimates 28.Five billion first-time installs in the first half of 2020 with a YoY building up of 42.5%. First time installs for non-gaming apps used to be 71.Five billion, up via 26.1% YoY.

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