Indian origin short-video applications gain traction

Within 24 hours of the federal government’s ban on Chinese apps similar to TikTok, Helo and Vigo Video, Indian short-video customers have already began exploring home-grown apps similar to Roposo and Chingari.

The 3 apps owned through ByteDance claimed to have round 300 million Indian customers between them.

While video-sharing platform Roposo’s general downloads stood at 65 million; the determine edged nearer to 100 million following the ban with a mean 600,000 customers becoming a member of each and every hour. Mayank Bhangadia, co-founder, Roposo, stated on Tuesday that the app has observed as many as 10 million downloads in simply 12 hours. “Our undertaking is to supply Indians with the biggest skill platform this is actually Indian,” said Bhangadia. “We have built Roposo as a clean and ethical platform. The unique idea of channels on Roposo provides every talented Indian an opportunity to grow rapidly.”

Chingari claimed to have crossed 3.five million lifetime downloads with 80,000 new downloads consistent with hour. Sumit Ghosh, co-founder and leader product officer, Chingari, stated customers have been looking at 221,000 movies each and every 30 mins.

For Indian apps, the ban on 59 Chinese apps through the federal government over nationwide safety considerations has thrown up but some other alternative to develop marketplace percentage. “TikTok ban creates the largest white area and firms like Roposo are well-equipped to money on…I feel masses of recent apps like Khabri, Mitron, Chingari, and many others., may even get a spice up. Hopefully a couple of new Indian unicorns will emerge out of this chaos,” stated Rajesh Sawhney, founder, GSF Accelerator.

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